Samples of work I created, collaborated on, and/or project managed for non- and for-profit, B2B and B2C organizations in: Education, Executive Search, Financial, History, Insurance, Legal, Real Estate, Research, Science, Tech.
Content Strategy
Impact Reports
White Papers
Briefs & Brochures
Success Stories
Educational Hub
Proposals
Book Editing & Research
Blogs
Socials
Infographics
Video Scripts
Podcasts
Ads
Content Strategy

Client: Sustainability@DePaul
at DePaul University
Industry: Academic and Social Justice
Project: Sustainability@DePaul needed a strategic assessment of how their digital content and processes for content creation and management could better serve their organizational goals.
Results: As part of a content team, I helped develop a comprehensive plan, including protocols and templates, for how Sustainability@DePaul could utilize its current content and create new content aligned with its 5-year plan.
Impact Reports

Client: Filene Research Institute
Industry: Financial Services & Research Reporting
Projects: Filene sought to detail the findings from its annual testing and research program conducted by FiLab, an incubation lab that tests new solutions in marketing and operations for credit unions.
Results: I created impact reports for two of its research cycles. The reports received the highest hits and downloads on Filene’s website in 2024 and 2025.
FiLab Impact Reports
- Financial Wellness as an Engagement Strategy
- Growing Payments and Deposits
- Activating the Payment Method
- Digital Engagement for Indirect Lending
- Rethinking Physical Space
- Subscription-Based Pricing Models
- Subscription-Based Pricing Models 2.0
Additional Impact Reports
I also continue to collaborate with Vivirito Consulting to write and edit Beneficial State Bank impact reports to showcase its community focus and annual achievements.
White Papers

Client: The Aspen Institute
Industry: Nonprofit, Research
Projects: Aspen asked me to revise its research-heavy white papers to make them easier to read without losing the depth and implications of their insights.
Results: I reworked the texts not only to make them more readable but also to clarify their findings and add commentary so the papers would reach a wider audience.
Additional samples of white papers I have worked on:
- 5 Key Tactics To Nurture An Innovation Strategy
- Witt/Kieffer’s “Get to Better”
- How Digital Meets Human
- Financial Technology Trends in the Underbanked Market
Briefs & Brochures

Client: Zebra Technologies
Industry: Tech
Projects: Zebra needed concise marketing materials to highlight specific products, services, and entire product lines.
Results: I developed digital briefs and brochures that illustrate key service offerings, unique product solutions, and product lines with language speaking directly to the needs of our clients.
Success Stories

Clients: Apollo Education
Industries: Tech, Education
Projects: AEG asked me to highlight several successful projects, their methodologies, and results.
Results: I wrote multiple narratives which I made compelling by focusing on the successful, real-world applications of AEG’s specific services.
Additional Samples
- Designing for Financial Health: Stories & Profiles
- Reimagining the ACO: The Art of Experience Transformation
Educational Hub

Client: US Bank
Industry: Financial Services
Project: US Bank wanted to create an educational hub called “Financial IQ”.
Results: I strategized, wrote, and edited articles as long-form SEO-optimized content. Using best practices in SEO techniques, I helped create a living educational hub for financial, investment and home-ownership literacy to encourage customers to continually engage with US Bank..
Proposals (RFPs & RFQs)
Clients: Multiple
Industries: Executive Search, Architecture, Restaurant
Projects and Results:
Using skills learned from my Graduate Certificate in Grant Writing from DePaul University, I have written numerous RFP/Qs (Request for Proposal/Quotation), including proposals for WittKieffer, an executive search firm, Wight & Company, a commercial architecture firm, and a business plan for a proposed Asian Smokehouse restaurant in Chicago.
These are propriety documents which cannot be shared publicly. However, many proposals resulted in awarded projects and long-term partnerships. References upon request.
Book Editing & Research
Industry: Nonfiction Narratives, History, Science
Projects: I have helped multiple authors with research and editing for book-length manuscripts.
Results:
THE PILL by 2024 Pulitzer-Prize Winner Jon Eig, narrates the history of the birth-control pill; W. W. Norton & Company, 2015.
FOOD SAFETY: PAST, PRESENT, AND PREDICTIONS by Dr. Darin Detwiler, a food safety consultant and recognized “icon” in the industry, explores the food safety industry; Elsevier Academic Press, 2020.


Blogs

Client: Resilient
Industry: Insurance
Project: Resilient wanted to establish an online presence and spread the word about its innovations in insurance.
Results: I wrote Medium blog posts as part of a continuous and expansive narrative about how Resilient’s model of inclusive insurance provides protections for low- and moderate-income Americans.
I have also written blog posts for numerous clients, including:
- Embedded vs. Drop-in Tutors
- Lessons Learned Working with Fintech Partners
- From Ideas to Action: FiLab’s 2025 Tests Are Underway
Socials & Newsletters
Clients and Industries: Multiple
Projects and Results: For nearly all of my clients I have developed social media content for platforms including YouTube, Facebook, Instagram, TikTok, and X, using tools including iMovie and CapCut. I have also planned, written, and implemented campaigns for email newsletters.
Infographics
Clients and Industries: Multiple
Projects and Results: For many clients I have developed infographics to leverage strategic content in a multi-media presentation for greater impact.
- Improving the Financial Capability of Goodwill Employees
- How Grocers are Winning Today’s Shoppers’ Hearts
- The Resilient Report
- COVID-19 Survey
Video Scripts

Clients and Industries: Multiple
Projects and Results: I’ve written numerous video scripts to condense carefully crafted messaging into easily consumable videos.
Podcasts
Project: Honeybee asked me to begin the development of a company podcast.
Results: I generated interview questions, and acted as host for initial episodes that focused on Honeybee’s products and unique strategies to solve industry challenges.
Ads

Client: ADR Systems
Industry: Legal, Mediation & Arbitration
Project: ADR Systems wanted to advertise in local, law-focused publications.
Results: I created concepts, texts, and designs for ad campaigns that increased ADR Systems’ case numbers.

